At DuoTech HR Consulting, we understand that the success of any organization lies in its people. We are a leading HR Tech company dedicated to empowering businesses with innovative solutions and cutting-edge technology to transform their human resources practices. With years of expertise in the HR industry, we have a deep understanding of the challenges faced by businesses today. We believe that every company, regardless of its size or industry, deserves access to top-tier HR solutions that drive growth, improve employee engagement, and maximize productivity.
We are recruiting to fill the position below:
Job Title: Digital Marketer
Location:Â Wuse 2, Abuja (FCT)
Employment Type: Full-time
Reports To: Marketing Manager/Head of Marketing
Level: Mid-Level
Department: Marketing
Job Overview
- The Digital Marketer is responsible for developing and executing online marketing strategies to enhance brand visibility, generate leads, and drive conversions.
- This role focuses on utilizing various digital channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to meet the company’s marketing objectives.
- The Digital Marketer will work closely with the marketing and content teams to ensure alignment with the overall marketing goals.
Core Responsibilities
Digital Marketing Strategy Development:
- Create and execute comprehensive digital marketing strategies tailored to increase online visibility, website traffic, and lead generation.
Social Media Management:
- Manage all company social media accounts, ensuring consistent brand messaging and engaging content across platforms like Instagram, LinkedIn, Facebook, Twitter, and others.
Search Engine Optimization (SEO):
- Conduct keyword research, on-page and off-page SEO to optimize the company’s website and blog for search engine rankings.
Paid Advertising Campaigns (PPC):
- Plan, implement, and monitor PPC campaigns on platforms like Google Ads, Facebook Ads, and others to drive targeted traffic and improve conversions.
Content Creation and Management:
- Collaborate with content creators to develop engaging content for blogs, social media, and website updates that align with marketing strategies.
Email Marketing:
- Develop and execute email marketing campaigns to nurture leads, promote services, and increase customer engagement.
Performance Tracking and Reporting:
- Analyze campaign performance metrics using digital analytics tools (Google Analytics, SEMrush, etc.), adjusting strategies based on insights and preparing regular reports on digital marketing performance.
Key Relationships
- Internal: Marketing Team, Content Creators, Sales Team, IT/Development Team
- External: Digital agencies, Advertising platforms, Influencers, Freelancers.
Requirements
Education:
- Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field.
Experience:
- 2-4 years of proven experience in digital marketing, social media management, SEO, or PPC advertising.
- Experience working with digital marketing tools such as Google Analytics, SEMrush, and CRM platforms.
Skills:
- Strong understanding of SEO, PPC, social media management, and email marketing techniques.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret digital marketing data to optimize campaigns.
Behavioral Competencies:
- Highly creative with the ability to think strategically.
- Adaptability to the fast-paced and constantly evolving digital marketing environment.
- Strong attention to detail and organizational skills.
Additional Requirements:
- Certifications in Google Ads, Facebook Ads, or SEO are an added advantage.
- Familiarity with WordPress or other CMS platforms is a plus.
Salary
N150,000 – N200,000 / month.
Application Closing Date
8th October, 2024.
How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: duotechhr@gmail.com using the Job Title as the subject of the email.