Crusader Sterling Pensions Limited, one of the leading Pension Fund Administrators (PFA) in Nigeria, is recruiting to fill the position below:
Job Title: Marketing Executive
Location: Asaba, Delta
Employment Type: Full-time
Department/Unit: Marketing
Reports To: Head, Marketing
General Description:
- The primary responsibility will be to develop and execute marketing strategies and campaigns to promote the firm’s pension services.
- You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
- This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.
Educational Qualifications:
- B.Sc
- Minimum of 2:2
Work Experience/ Requirement:
- 2-5 years in a sales/marketing position in a Pension Fund Firm
Skill/ Competency Required:
- Marketing Strategy
- Digital Marketing
- Brand Management:
- Market Research and Analysis
- Analytical Skills
- Adaptability and Creativity
- Communication Skills
- Relationship Building
Key Performance Indicators/ Measurement Criteria:
Marketing Strategy and Planning:
- Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
- Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
- Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.
Branding and Communications:
- Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
- Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
- Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning
Digital Marketing:
- Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
- Monitor and analyse website and campaign performance metrics using tools such as Google Analytics and make data-driven recommendations for improvement.
- Optimize the firm’s website for lead generation, user experience, and search engine visibility.
Lead Generation and Conversion:
- Identify target market segments and develop lead generation strategies to attract potential clients.
- Track and analyse lead conversion rates and propose strategies for improving conversion rates and sales funnels.
- Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
Relationship Management:
- Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align marketing efforts with business objectives.
- Foster relationships with external partners, industry associations, and key influencers to 8. Ensure optimal Power Infrastructure Performance
Internal Liaison:
- All Departments
Compensation:
Net Salary: Attractive, Others: Hmo & Pension.
Method of Application:
Interested and qualified candidates should send their CV to: pfajobsnow@gmail.com with “Marketing Executive” as the subject of the email
Application Deadline: 28th February, 2024.