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Marketing Executive at CrusaderSterling Pensions Limited


CrusaderSterling Pensions Limited is one of the leading Pension Fund Administrators (PFA) in Nigeria.

We are recruiting to fill the position below:

Job Title: Marketing Executive – Pensions

Location: Asaba, Delta
Employment Type: Full-time
Department / Unit: Marketing
Reports To: Head, Marketing

General Description

  • The primary responsibility will be to develop and execute marketing strategies and campaigns to promote the firm’s pension services.
  • You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
  • This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.

Key Performance Indicators / Measurement Criteria
Marketing Strategy and Planning:

  • Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
  • Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
  • Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.

Branding and Communications:

  • Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
  • Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
  • Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning

Digital Marketing:

  • Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
  • Optimize the firm’s website for lead generation, user experience, and search engine visibility.
  • Monitor and analyse website and campaign performance metrics using tools such as Google Analytics and make data-driven recommendations for improvement.

Lead Generation and Conversion:

  • Identify target market segments and develop lead generation strategies to attract potential clients.
  • Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
  • Track and analyse lead conversion rates and propose strategies for improving conversion rates and sales funnels.

Relationship Management:

  • Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align arketing efforts with business objectives.
  • Foster relationships with external partners, industry associations, and key influencers to 8.
  • Ensure optimal Power Infrastructure Performance.

Educational Qualification

  • B.Sc (Minimum of 2:2)

Work Experience / Requirement:

  • 2-5 years in a sales/marketing position in a Pension Fund Firm

Skill / Competency Required:

  • Marketing Strategy
  • Digital Marketing
  • Brand Management:
  • Communication Skills
  • Relationship Building
  • Market Research and Analysis
  • Analytical Skills
  • Adaptability and Creativity.


  • Net Salary: Attractive, Others: HMO & Pension.

Application Closing Date
28th February, 2024.

Application Method;
Interested and qualified candidates should send their CV to: pfajobsnow@gmail.com using the Job Title as the subject of the mail.

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