RESEARCH/DATA ANALYST JOB DESCRIPTION
- Perform qualitative and quantitative research as required for organizational projects.
- Identifies and defines the objective of any assigned marketing, operations, financial and other categories of research project; determines the best methods to use to meet those objectives.
- Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
- Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
- Drafts questionnaires, polls, surveys, and other data collection resources.
- Acquire data from primary or secondary data sources and maintain databases/data systems.
- Identifies potential new products or markets through research.
- Forecasts and tracks industry marketing and sales trends based on collected data.
- Identify trends, provide analysis of trends and forecasts and recommend actions for optimization
- Interpret data, analyzes data using statistical techniques; makes recommendations related to research findings.
- Reports findings, complete with graphs illustrating data and written text explaining complex findings.
- Delivers reports and presentations of findings to management and/or executive leadership.
- Develop recommendations to improve business operations going forward
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Requirement/Skills
- Bachelor’s degree in any field. Preferred fields include Mathematics, Statistics, Economics, Computer Science, Information Management/Systems, Market Research or related.
- A Masters degree with relevant research component will be an added advantage.
- Minimum of three years excellent research experience.
- Proven working experience as a Data Analyst or Business Data Analyst
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Technical expertise regarding data models, database design development, data mining and segmentation techniques
- Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc)
- Knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc), programming (XML, Javascript, or ETL frameworks) is an added advantage
- Adept at queries, report writing and presenting findings
- Ability to translate complex concepts and methodologies into easily understood language.
Requirements:
- Bachelor’s degree in related field of study
- 3 years of work experience needed
Method of Application
Interested and qualified candidates should forward their CV to: mshelrecruitment@gmail.com using the position as subject of email.